A new direction for Californian architecture firm.
2022
Client
Synchronis
The Challenge
We were commissioned, through PoE Arts & Culture, to design a comprehensive website and develop a cohesive brand identity for Synchronis, a multidisciplinary architecture firm based in Los Angeles and San Francisco. They work with people and businesses to create solutions which are inspirational, bring positive social impact, and flexibly adapt to an ever-changing world.
In order to convey this to their target market of contractors, architects and private clients, Synchronis needed a completely new and creative brand identity and website.
Mighty Acorn made a new website, branding colours and headline copywriting for Synchronis and with illustrations by the amazing Dale Crosby Close.
Feedback
— Albert Sawano, CEO
“Thank you for the hard work you’ve put in to the website. It’s looking great. “
Colours
Based on research and images from downtown LA, I created a colour palette with three subdued colours combined with a bright pink accent colour to reflect the grafitti scene in parts of LA. This accent colour works brilliantly as a call to action colour.
On top of the general colour scheme, I came up with an extended colour palette for use on the fantastic illustration by Dale Crosby-Close. You can see this palette in the gallery below.
Fiery Rose
#FF4D6D
Sandy Beige
#F0EBD8
Periwinkle Crayola
#BEC8E0
Shadow Blue
#748CAB
